Loved this from Jon Nastor (originally published in his email newsletter, which I recommend) on breaking the cycle of continuously jumping from one idea to another.
Category: Notes
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Banner ads, just say no?
Interesting affiliate experiment by Carrie Dils. Removing all banner ads, resulting in more $$$.
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Set a link to open in a new window / tab with jQuery
Ideally you’d set the link to open in a new window or tab directly in the HTML code itself, however you might not always have access to that.
This piece of code will add the target=”_blank” attribute to your link with jQuery instead, so when the link is clicked / tapped it opens in a new tab or window (determined by the browser settings, but most browsers these days will default to a new tab).
[gist id=91eb2a338d4954b0f02a]
(You can of course argue the pros and cons of ‘forcing’ a link to open in a new window or tab).
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Writing when you might be wrong
If you’re honest and humble about what you’ve done and not done, i think ppl are willing to listen rather than wait for you to be a golden god.
Hunter Walk, Writing When You Might Be Wrong
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Brian Casel on focus
If you want to grow, the best thing you can do is stop starting.
—Stop Starting. Start Growing. by Brian Casel
Reminded of this great article by Brian Casel today, while listening to him on Justin Jackson’s Product People podcast.
It’s a great kick up the arse about focus.
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Freelancing: How to talk yourself into charging more
Interesting discussion on Hacker News about how to set freelancing / consulting rates.
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#AskGaryVee show notes
My notes from Gary Vaynerchuk’s #AskGaryVee YouTube show on marketing and business.
(I’m re-watching the shows and adding my notes here – Nick, 26 Nov 2014)
Episode 1: How to Utilise Native Ad Platforms
Long tail / Long term
GV says he’s so long term.
He finds that he’s been able to build businesses because he has a big picture in mind he stops dumbing the little shits day in and day out, the short term angst becomes a little bit more manageable.
How do you make your market embrace 2014 marketing tools when it’s really behind?
He feels like the first fax owner every day of his life.
He tries not to convert anyone.
He’s only speaking to the converted, if your market has moved yet, don’t try to convince someone to buy a fax machine, go find the people that have already bought into fax machines.
If you’re too early in a theory or a business, where no-one has bought in, you’ve lost.
He’s not Nostradamus, he’s just practical and he realises there’s enough scale in 2014 (and even earlier) to build his business.
Don’t waste energy on people that aren’t into it. Go full offence on the people that already bought it.
Best way to grow Pinterest and YouTube following with dark posts?
(WTF are dark posts? I didn’t know either. Facebook Dark Posts explanation.)
Is a wrong strategy, you should look at YouTube pre-roll advertising for about 5-7 cents a view and Pinterest is just about to roll out it’s ad platform too.
He recommends using native ad platforms for Pinterest and YouTube.
I’m a 21 y/o real estate salesperson, what’s the best way to gain buyers trust and market in the world we live in?
He wrote a LinkedIn post about it.
He recommends searching on Twitter and putting out content as an offence.
Any thoughts on using social to promote non-profits?
He thinks non-profit and NGOs have struggled the most in social media.
People ask him to donate to stuff on Twitter without even selling ‘hello’.
He thinks Charity Water is the gold standard of telling a story for stuff like this through content.
It’s about searching the terms around your topic and engaging in conversations.
He talks about breaking the culture of entitlement, guilting people, removing the phrase ‘giving back’.
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How to do a full page iFrame template in Genesis / WordPress
I recently had a request for a full page iFrame as part of a website project.
In short they wanted a URL like this:
mybusinesswebsite.com/application-form
that pulled from another third party website which hosted all their forms as part of some kind of CRM, with a URL like this:
thirdpartyformscompany.com/my-biz-form-1
Effectively they wanted thirdpartyformscompany.com/my-biz-form-1 to be inside mybusinesswebsite.com/application-form but with no other content. To appear as though thirdpartyformscompany.com/my-biz-form-1 was part of the same website, with a consistent URL.
At first I wasn’t sure if it would be possible (putting aside for one moment whether it is desirable / best practice) but it turns out not only that it is, but worked on all the major browsers I tested and worked responsively too.
The answer was from a link I found here:
http://www.dev-explorer.com/articles/full-page-iframe
However to make it easier for any content editors working on the project (and to allow for multiple pages like this potentially) I created a page template in WordPress using a custom field (via Advanced Custom Fields, though you could easily also use CMB2) to make it easier to add additional web pages with iFrames in them.
Finally, they wanted the option to still include scripts on the page, so to retain the built in Genesis functionality for content editors to easily add scripts either globally or for that individual page, I included the
genesis_header_scripts()function.[gist id=ac2f20d9821303c390e9]
This is just one way of using it of course, you can adapt the code from dev-explorer.com to suit your needs.
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Redirect local WordPress development website images to live site
For the times when you don’t want to download thousands of images just to sync the live site with your local WordPress development environment.
Works well in conjunction with Migrate DB Pro (which also has an option to sync images too if you really want).
[gist id=fdf6db1636099a016c75]